Rewards Program

With the original design dating back to 2016, the Consumer Rewards program was ready for a fresh take. Originally designed to introduce users to a broad selection of products and services, the website needed a more modern, engaging, and user-friendly interface to match its evolving goals.

The refreshed design delivers a complete visual and content overhaul, bringing a bold, tech-forward look and feel to the experience. Strategic use of animation adds a layer of interactivity and delight, guiding users through key features and calls-to-action while reinforcing the brand’s playful and engaging personality.

Clearer messaging, simplified navigation, and a reduction in cluttered content ensure users can now move quickly and confidently through the site. By aligning the interface with the program’s evolved value proposition, the redesign creates a more intuitive, modern, and rewarding user experience from start to finish. Both the original design from 2016 and the updated design from 2024 shown below.

Creative Partners: Kirby Kana (Communications) and Angela Bowman (Website Developer)